Cataclysmic floods. Unprecedented heat waves and protracted droughts. Devastating wildfires breaking The little-known Amur River, the 10th longest in the world, acts as the natural border of Russia and Book Club Discussion.
A deliciously strange and daringly original novel from Pulitzer Prize finalist Margaret Verble. About Discuss. Reader Reviews. Who Said Now you would hardly take this to mean that car sales zoomed past two-wheeler sales. Yet what if an unthinking reporter took these growth figures, came to an uninformed conclusion and reported that as news?
In particular, a familiarity with how to misuse them to fool people. Both had diagrams: bar graphs with four bars. Three of the bars are green, the fourth is yellow. And what are the numbers attached to each bar? This means an increase of The point of this graph? That while the price of petrol has indeed risen, it has risen more slowly over the past four years than during the previous 10 years. The price of petrol has been rising for years, as it must, but this BJP-led government has controlled the rise more effectively than the previous Congress-led one.
A simple enough message, certainly, and one that makes sense. Though if you think about it a little, there is a small problem: the previous time intervals—for the The message still holds. The diesel bar graph is similar. The same message, again. So far, so good. The old glass half empty or half full is equally applicable to interpretation of the average bar chart.
Indeed, when I think about it, data can be a backwards logic tool. Actually, when it comes to surprising an audience or disrupting a marketplace, what worked yesterday is even less likely to work in the future. Are we becoming overwhelmed and obsessed with checking all the dials, but all the while forgetting how to fly the plane? Recent industry stats yes I get the irony coming out of the Eff Week conference were quite shocking in that they show the industry becoming less effective, not more.
Luckily data at an industry-wide level could be the ally that creativity needs. Especially important when there's still a dislocation between the way marketers and agencies are using data and the way that senior financial decision-makers are viewing data.
Speedy interpretations of short-term data, the overemphasis on ROI at the expense of payback, and lack of a shared language between the board room and the marketing department has clearly favoured tactical decision-making at the expense of overall profit in recent times. An early reference to the expression, which may explain Twain's assertion is found in a speech made by Leonard H.
Courtney, , later Lord Courtney, in New York in There's no indication that by 'Wise Statesman' Courtney was referring to any specific person, although it may be that Twain thought that he meant Disraeli. The earliest citation that I know of of the current usage of the phrase, that is, "there are three kinds of falsehoods, lies, damned lies and statistics" is from Arthur James Balfour, 1st Earl of Balfour, as quoted in the Manchester Guardian , 29th June It was to the effect that there were three gradations of inveracity - there were lies, there were d-d lies, and there were statistics.
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